Prepare your PPC for the Winter Holidays
Want to capture traffic from holidaymakers looking for a winter break? Take advantage of lead-time booking, top keywords, and an erratic market. Though most people travel during the summer holidays, a...
View ArticleWhen is the Peak for Online Betting?
We investigate the peak times for online betting and how you can use this to your advantage to maximise your advertising strategy. With online betting, users can roll the dice any time of day. So when...
View ArticleDid Consumers Use Payday Loans to Finance Christmas?
Last year, it was predicted that £35bn would be spent online in December alone. Although the official figures aren’t in yet, did this estimate give payday lenders the motivation to endow extravagant...
View ArticleWhat Caused Trivago’s Christmas Spike?
Christmas morning was a happy one for Trivago, as the metasearch engine experienced a spike in its share of paid search traffic on the 25th. The question is: what’s responsible for this Christmas...
View ArticleWe Predict a Boom in Online Estate Agents’ PPC Spend in 2015. The Battle Is On!
At last, the housing market is on an upward turn, which means that estate agents can forge ahead in 2015 with an optimistic outlook – but is it enough to carry on with business as usual? Agencies have...
View ArticleCsiro and Paleo Diets Prove Popular Over Summer
What’s behind the triumphant strategies of Lite n’ Easy, Jenny Craig, and Total Wellbeing Diet, and how can the companies replicate these successes to improve their rankings? As winter draws in,...
View ArticleSydney’s Property Boom Has Affected Estate Agents’ PPC Strategies
How has the central bank’s reduction of interest rates affected the property sales and rental market in Sydney? Last March, CBRE’s Global Investor Intentions Survey 2015 revealed that Sydney is the...
View ArticleHow Charities Can Get the Most Out of Their Search Agency
Charities may get some help from Google when it comes to advertising their campaign, but that Google Grant is wasted if your PPC agency isn’t managing its budget effectively. If you’re using a PPC...
View ArticleAustralian Health and Fitness Brands Realise the Potential of Exercise in Winter
Thanks to the less than favourable weather this year, people are hiding indoors rather than getting outside and exercising. Health and fitness companies are trying to convince Australian citizens to...
View ArticleDouble Glazing: From Cold-Calling to Ad Copy
Try as we might, there are a few stereotypes that it’s hard to shake when we think about different jobs, no matter how unfair they might be. Double glazing salesmen are perhaps one of the worst hit by...
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